Lowe Living – Bec Judd Partnership


06 October 2022




At Lowe Living, we have built a reputation for delivering an elevated way of life in some of our city’s most desirable locations, creating iconic spaces where the living is exceptional and the enjoyment timeless. Key to our continued success is collaboration. By exclusively partnering with market-leading architects and interior designers, we’re able to deliver the best possible spaces for our clients.

Driven by our commitment to excellence and resolute client-centricity, we are proud to announce our partnership with iconic Australian figure, TV presenter and brand ambassador, Bec Judd, to collaborate on the design of two of our luxury Bayside projects.

Delivering residences that embody our unwavering attention to detail and unyielding focus on quality, Bec has been appointed to collaborate on the design of both the final release of Sera Brighton, launching to the market later this year with construction currently underway, as well as an exciting upcoming project on Ocean Street, Hampton, launching in early 2023. Bec’s signature style will inform the two collections, delivering bespoke and contemporary residences designed to elevate everyday life in Melbourne’s Bayside community.

Bec has worked closely with our internal team of interior designers and architects to guarantee every residence exemplifies only the most superior bespoke design artistry, in turn ensuring each apartment embodies our unwavering attention to detail and unyielding focus on quality.

As one of Australia’s best-known personalities, the collaboration represents Bec’s foray into multi-residential design following four successful series of The Style School and the renovation of a number of bespoke residential homes, including Bec’s forever home in Brighton, as well as her private ski chalet in Mount Buller.

While designs for both Sera and Ocean Street are yet to be released, Bec has said each project would have its own distinct character, yet still be driven by timeless materiality.

“I’m extremely excited to be partnering with Lowe Living on two Bayside projects. Both the Sera and Ocean Street developments reflect my personal interior design aesthetic with a focus on luxury and unique detailing to really elevate them in terms of sophistication and individuality.”

Led by our co-owners Tim and Emma Lowe, our team have been building a half-a-billion-dollar pipeline since 2015, with a focus on luxury medium-density residential apartments and townhomes that leave an architectural legacy extending to all four corners of our vibrant city. Sharing a mutual passion for bespoke design and materiality, the collaboration is a natural fit for both parties.

“ Everything that we do, every design decision we make, is driven by the pursuit of absolute luxury,” said Lowe Living Director, Tim Lowe.

“ Our reputation has been forged on creating homes with an uncompromising dedication to luxury and design that are elevated beyond the norm.

“ Our partnership with Bec Judd is the next evolution of this commitment to unparalleled quality and attention to detail. Through Bec’s impeccable style and eye for interior design, we are bringing these two collections to life through a fresh lens, ensuring we continue to innovate and deliver homes that are at the forefront of luxury in Australia.

“ Our brief to Bec was simple – design these collections as you would design your own home, with a specific focus on bespoke detailing and clever design inclusions that enhance liveability. We want our customers to feel just as comfortable in these residences in 10 years from now as they will when they move in, and we think Bec has absolutely hit that brief; we can’t wait to bring them both to market in the coming months,” he said.
Register your interest for Sera Brighton, or join the waiting list for Ocean Street to receive exclusive information prior to the upcoming partnership launch for each project.

To explore our list of additional current, upcoming or completed projects, including Hampton Hill currently 65% sold, Clarendon St Sth Melbourne coming soon, Larnook Armadale under construction, Topaz Parkdale nearing completion, Azura Aspendale completed and nominated for industry awards, Lumiere in Black Rock completed and Alamer in Brighton completed with multiple industry awards, click here.

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